Welcome to the colourful world of WOW!
We pride ourselves in making the worlds finest Embossing Powders and Embossing Glitters.
This is our global informational website and contains Product Information, Techniques and links to our other sites.

Technical Help?
Marion Emberson answers your questions, proving that it’s Easy when you know WOW!
If you have any questions please email us at and we will add them to our FAQ section.

Special Edition Kits
Have you seen our new Special Edition Kits? 6 new colours, not available separately, packed in a neat storage case. They won’t be repeated so get them quickly!

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  • Consumer News

    Have you looked at our inspirational Project Gallery or the Technique Library. Get new ideas and find out how many ways you can use WOW! Embossing Powders.... as we say “Its not just for PaperCrafts”

    Did you know you can make your own Embellishments or even Jewellery? Find out how in our Moulding section.

  • Retailer News

    Visit our Retailer Section to checkout the ways we can help you sell.

    Have you thought of having a demonstrator in store? Email Tania and find out how easy it is.

     If you have your own demonstrator go to our Techniques area and find out what more you can do with WOW!

  • Demonstrators

    Are you an experienced Craft Demonstrator?
    WOW are looking for demonstrators to work with our stockists and to host Embossing events for consumers.
    Our product can be used in conjunction with, and on, a huge amount of other crafting products so the earning potential from up-sales and cross selling is massive.

    Email Tania if you would like to work with our products and spread the WOW! word!

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